Being a passion-driven business, cake decorating is sometimes a difficult career to follow because of the fact that generally, consumers don't really want to pay a big price for something that is eaten in a few fleeting moments.It is definitely considered a luxury to purchase a piece of edible art.
Let's put cake prices into perspective:
I've done a bit of research* and found the following to be current South African statistics for some common luxuries:
- The average South African woman spends R 1000 per month on beauty treatments, including hair, makeup, massage, nails and clothes. (That's R 12 000 per year)
- The average South African woman spends R 152 per month on take-away coffee/ cappucino. (That's R 1824 per year)
- The average middle-class South African family spends R 300 per week on take out/ eating out.
Let's break this down a bit...it's R 15 600 per year.
As you would need to eat anyway, roughly R 3870 is spent on restaurant profit per year. ( I've worked it out on a 33% profit rate for restaurants - which is below average).
The average price for a one-of-a-kind cake with matching cupcakes, purpose designed just for your
child, for 1 day in a year is R 1000 -R 2000. (This is a rough estimate, as this depends on personal choice and size.)We'll take a look, now at what that means for you, the consumer:
- A surprise/ happy reaction from your child on their special day.
- A delicious home-baked cake, made with quality ingredients and no added preservatives.
- A piece of art to build a theme around and boost colour schemes.
- The opportunity to take awesome photos of your child's birthday, allowing for good memories which will be treasured forever.
- Let's face it, it makes you 'look good' in front of friends/ family, showing that you can pull off a wonderfully themed party, right down to the food.
- Chef Sam
*Sources: Property24, Health24